Why join us?

We are helping medical doctors on their day-to-day, by creating a new digital ecosystem where they can easily access the most useful professional resources. By wasting less time searching for the content & tools they need, they have more time for what really matters: their patients.

Tonic App is conquering new markets, building even more amazing tools and the team is getting larger! This is a great opportunity for you if you are looking for an exciting career change in a fast-growing scale-up and you want to be part of a company that is shaping the future of digital health.

Be part of a talented, smart, collaborative and easy-going team that is our best asset and great to work with!

What do we expect?

The campaign operations specialist plays a critical role in our marketing team. The focus is the hands-on execution and delivery of marketing campaigns across various digital channels and platforms, such as META, Google, Apple or Braze - for B2C acquisition and engagement.

Responsibilities:

• Manage organic and paid campaign setup, execution, and launch across multiple channels to drive user acquisition and engagement (META Ads, Google Ads, Apple Search Ads, SMS)
• Manage campaigns in orchestration platforms, e.g. Braze
• Execute campaigns, monitor performance, and optimize for maximum conversion
• Manage budgets and ensure efficient campaign spending
• Define and analyse paid media campaigns' structure, message and general visual feel
• Ensure consistent and impactful messaging across channels, aligned with the strategy, and identify new opportunities
• Extract actionable metrics and insights to share and discuss with various stakeholders

Who are you?

You're a detailed, hands-on and data-driven marketer, who excels at executing campaigns across diverse digital channels.

Must have:

• Bachelor’s degree in marketing, communication, similar discipline or relevant work experience
• Minimum one year of experience in campaign operations, demonstrating expertise in campaign setup, execution, and optimization
• Two years of experience with META Ads, Google Ads or other relevant paid advertising channels, experience with search, display and pmax campaigns
• Effective problem-solving and project management skills to tackle campaign challenges
• Meticulous attention to detail and organization skills
• Ability to use data to back up decisions and assess campaign optimization
• Good communication and interpersonal skills to collaborate effectively with various teams
• Strong organizational and time-management abilities to orchestrate multiple campaigns in a fast-paced environment
• Highly motivated and results-oriented, with a proactive "get it done" mentality
• A positive mindset, curiosity to research new topics and learn new things every day
• Working proficiency in English
• Basic design skills with low-code tools (i.e., Canva)
• Basic HTML/CSS skills

Nice to have:

• Experience in startups
• Understanding of mobile apps life cycle

Join us!