How to Apply: Does this role sound like a good fit for you? Email Cheryl at cheryl@tinyhealth.com and fill out this intake form. Include the role's title in your subject line and send along with links that best showcase the relevant things you've worked on (LinkedIn, marketing portfolio, personal website, etc)
The Opportunity
As our first in-house marketing copywriter, you will tell the story of Tiny Health and enable growth across product and marketing channels. You will become an expert on the Tiny Health brand and develop impactful content for advertising campaigns, landing pages, emails, blog posts, and more. This position reports directly to the Marketing Lead.
What You’ll Do:
Write and edit emails, landing pages, marketing materials, social media, and advertising copy that builds trust in Tiny Health’s brand
Develop conversion-focused copy for paid ad channels
Leverage qualitative and quantitative user research and persona data to create empathy-driven copy that resonates with our audience
Translate complex scientific concepts into understandable content to engage our audience and motivate them to act
Research topics, keywords, and industry trends to inform our content strategy
Develop short- and long-form blog articles that educate and engage readers while enhancing SEO
Publish content online using content management systems (CMS)
Build and maintain a content calendar to help prioritize content production and give the team visibility into the content pipeline
Collaborate with the marketing, product, and science teams, as well as outside agencies/contractors
Work with performance marketers to develop, execute, analyze, and iterate on copy experiments to enhance content across marketing channels
Make data-driven decisions that contribute to our key metrics and OKRs
Preferred Qualifications
2+ years’ professional copywriting experience, ideally in a fast-paced, startup environment (past work in direct-to-consumer health/wellness brands a bonus)
Effective in conveying brand tone and voice across multiple marketing channels
Ability to take complex concepts and translate them into copy that moves the performance marketing needle across multiple channels
Strong written communication skills and the ability to both create and edit copy
Experience posting written content and images via CMS systems (e.g., WordPress, Webflow) and using analytical tools (e.g., Google Analytics/Sheets)
A portfolio of writing samples illustrating work across marketing channels
A curious mind and a desire to hit the ground running
Having some training or knowledge in holistic, functional nutrition, or wellness and health approaches is a PLUS.
About Us
Crazy ambitious mission: we're reinventing how we should think about pregnancy and infant wellness, leveraging all the exciting research in the early-life microbiome space. This is an opportunity to have a trajectory-altering impact on humanity
Feels like family: we have a grown-up, thoughtful culture but we love having a playful side and a sense of humor
Lots of room to experiment, iterate, and build: we have a huge vision and you'll have the opportunity to grow rapidly and influence the strategic direction of the company (and we have 2+ years of runway to make that happen)
Transparent culture: we do the right thing: by the team, users, stakeholders. When you have complete trust in your teammates, you can be much more open and move faster ;)
We value feedback. Have an idea for how we can improve this job description? Let us know by emailing us cheryl@tinyhealth.com
Some candidates may see the list above and feel discouraged because they don't match all the items. Please apply anyway: there's a good chance you also have important skills we’ve missed! We are committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, underrepresented people of color, LGBTQ+ people, veterans, and people with disabilities.