Senior Manager, Product Marketing
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
The Consumer Marketing Team is responsible for best-in-class campaigns that span across many channels with captivating creative that performs. The team works hard to develop campaigns that have sharp product positioning and consistently develop new ways to differentiate Affirm in the market.
You’ll function as a lead of the Consumer Product Marketing team for our Banking and Monetization pillars. We drive marketing strategy and product adoption across product and marketing channels.
The Group Consumer Marketing Manager of Product’s role at Affirm is to deeply understand our market, our consumer needs and use this insight to help inform our product strategy and craft our positioning and messaging. Consumer Product Marketing leads our go-to-market strategy, collaborating with Product Management and other cross functional teams to powerfully launch our products to our consumer. Product Marketing is beholden to the same goals as our product partners, we are laser-focused on driving awareness, adoption and usage. This role will be responsible for shaping the Consumer PMM discipline and team.
We are looking for a creative, analytical, and detail-oriented product marketing leader with strong communication, relationship building and people management skills.
What you'll do
Develop and refine the Consumer PMM team vision and strategy for our Banking and Monetization products
Provide structure on central messaging strategy projects
Refine our Consumer GTM strategy, inclusive of new Consumer rhythms such a launch release bundling, event planning, and driving consumer launch cohesion across the organization
Refine partnership models within marketing org, such as lifecycle marketing partnership
Team development and growth
Oversee the team’s development of product launches, announcements, campaigns programs and initiatives
Provide central guidance on product naming, messaging, positioning and marketing creative
Influence product strategy, testing, research and content
What we look for
10+ years of Product Marketing experience
Seasoned people leader
Advanced quantitative and analytical skills. Ability to distinguish between the signal and the noise and make data driven decisions
Exceptional prioritization and project management skills
Powerful storyteller: written, verbal, and visual
Demonstrated ability to collaborate effectively and build relationships across teams
Self starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done
Experience with top-tier consumer brands with a focus on product education and adoption is a plus
Experience with mission-driven financial products and services that strive to do things differently from the traditional banking industry is a plus
Experience with finance, banking, or fintech a plus
Pay Grade - CAN31
Employees new to Affirm or promoted into a new role, typically begin in the min to mid range.
CAN base pay range per year:
Location - Remote Canada
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.