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Senior Manager, Product Marketing



Marketing & Communications, Product
United States · Remote
Posted on Wednesday, January 3, 2024

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Consumer Marketing Team is responsible for best-in-class campaigns that span across many channels with captivating creative that performs. The team works hard to develop campaigns that have sharp product positioning and consistently develop new ways to differentiate Affirm in the market.

You’ll function as a lead of the Consumer Product Marketing team for our Banking and Monetization pillars. We drive marketing strategy and product adoption across product and marketing channels.

The Group Consumer Marketing Manager of Product’s role at Affirm is to deeply understand our market, our consumer needs and use this insight to help inform our product strategy and craft our positioning and messaging. Consumer Product Marketing leads our go-to-market strategy, collaborating with Product Management and other cross functional teams to powerfully launch our products to our consumer. Product Marketing is beholden to the same goals as our product partners, we are laser-focused on driving awareness, adoption and usage. This role will be responsible for shaping the Consumer PMM discipline and team.

We are looking for a creative, analytical, and detail-oriented product marketing leader with strong communication, relationship building and people management skills.

What you'll do

  • Develop and refine the Consumer PMM team vision and strategy for our Banking and Monetization products

  • Provide structure on central messaging strategy projects

  • Refine our Consumer GTM strategy, inclusive of new Consumer rhythms such a launch release bundling, event planning, and driving consumer launch cohesion across the organization

  • Refine partnership models within marketing org, such as lifecycle marketing partnership

  • Team development and growth

  • Oversee the team’s development of product launches, announcements, campaigns programs and initiatives

  • Provide central guidance on product naming, messaging, positioning and marketing creative

  • Influence product strategy, testing, research and content

What we look for

  • 10+ years of Product Marketing experience

  • Seasoned people leader

  • Advanced quantitative and analytical skills. Ability to distinguish between the signal and the noise and make data driven decisions

  • Exceptional prioritization and project management skills

  • Powerful storyteller: written, verbal, and visual

  • Demonstrated ability to collaborate effectively and build relationships across teams

  • Self starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

  • Experience with top-tier consumer brands with a focus on product education and adoption is a plus

  • Experience with mission-driven financial products and services that strive to do things differently from the traditional banking industry is a plus

  • Experience with finance, banking, or fintech a plus

Pay Grade - USA31

Employees new to Affirm or promoted into a new role, typically begin in the min to mid range.

USA base pay range (CA, WA, NY, NJ, CT) per year:

Min: $190,000

Mid: $237,500

Max: $284,900

USA base pay range (all other U.S. states) per year:

Min: $171,000

Mid: $213,700

Max: $256,500

Please note that visa sponsorship is not available for this position.

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

  • Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
  • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
  • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
  • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

By clicking "Submit Application," you acknowledge that you have read the Affirm Employment Privacy Policy for applicants within the United States, the EU Employee Notice Regarding Use of Personal Data (Poland) for applicants applying from Poland, the EU Employee Notice Regarding Use of Personal Data (Spain) for applicants applying from Spain, or the Affirm U.K. Limited Employee Notice Regarding Use of Personal Data for applicants applying from the United Kingdom, and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.