RecargaPay is the Super App that simplifies everyday payments for consumers and SMEs in Brazil.

The platform streamlines payments for over 6 million Brazilians by consolidating credit and debit cards, instant payments like Pix, and Open Finance, on a mission to democratize mobile payments and financial services in Brazil.

Featuring services such as bill payments, mobile top-ups, public transportation, installment plans, and loans, designed with convenience, low cost and flexibility in mind. RecargaPay is changing the way both banked and unbanked Brazilians make their everyday payments and access their financial services.

As Head of CRM, you will lead the customer relationship and engagement strategy to maximize satisfaction and loyalty. You will develop and implement CRM policies, analyzing data and insights to understand customer needs and enhance their journey experience.

Responsibilities:

• Lifecycle Strategy: Develop and execute a comprehensive user lifecycle strategy, focusing on activation, retention, engagement, and reactivation;
• Customer Segmentation: Identify and segment customers based on behavior, needs, and characteristics to personalize communications and offerings;
• Automation and Tools: Implement effective CRM systems and tools to automate processes, collect relevant data, and analyze performance;
• Multichannel Communication: Create and manage effective communication campaigns across multiple channels, including email, WhatsApp, SMS, push notifications, and others;
• Data Analysis: Use data and metrics to assess CRM strategy performance, adjust approaches as needed, and provide insights to the leadership team;
• Customer Experience: Collaborate with other teams to ensure a consistent and exceptional customer experience across all touchpoints;
• Team Management: Recruit, train, and lead a team of CRM professionals, fostering a collaborative and productive work environment;
• Reporting and Dashboards: Ability to create custom reports and dashboards to monitor CRM strategy performance using tools like Tableau, Power BI, or native CRM platform tools.