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Commerce and Shopping · Mobile, Platforms, and Apps · Software · Sports


11-50 employees



founded in


INSTAFIT is an online fitness startup based in Mexico City and co-founded by international entrepreneurs Oswaldo Trava and Natalia Amaya. We make it exciting to work out from home by offering on-demand audio & video fitness classes that combine the guidance of a professional trainer, intelligent programming and fun social interactions to create a truly engaging experience for our users. We make it possible to get professional fitness training from top coaches without leaving your home for less than half the price of the cheapest gym. We produce awesome long format workouts led by the world’s best trainers from yoga to functional training to treadmill workouts, with new content published every week and available offline for unparalleled flexibility The InstaFit app was launched in late 2016 and has paying users in 37 countries. It has a 4.4 star rating, is the #1 ranked health and fitness app in 15 countries, and was selected as best of 2016 by Apple. The company attacks the region´s most important health issue, obesity, through the use of world class technology, creative marketing and lean startup practices in an internet market with a 5 year CAGR of over 30%.

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