The Team

The Sr. Director of Marketing Operations & Insights plays a mission-critical role in the evolution and success of our marketing organization. Reporting to the CMO, this leader will oversee three interconnected functions—Marketing Operations, Development Operations, and Data & Insights—guiding a team of 6 full-time employees and a flexible bench of contractors.

This leader will partner closely with Marketing, Sales, Revenue Operations, and Finance to deliver scalable systems, trusted data, and strategic insights that inform decision-making and power our transformation from a lead generation-focused model to a modern, Enterprise Account-Based Marketing (ABM) motion.

Job Summary:

The Sr. Director of Marketing Operations & Insights is responsible for building and optimizing the infrastructure that supports strategic marketing planning, precision execution, and actionable measurement. This is both a strategic and operational leadership role—focused on driving change, enabling insights, and ensuring marketing is fully integrated across the global brand-to-revenue lifecycle.

They will partner with the VP of Demand & Customer Marketing to co-lead our go-to-market transformation to ABM, ensuring systems, data, and processes evolve in lockstep with campaign and content strategies.

Duties/Responsibilities:

• Strategic Leadership

  • Develop and implement marketing operations strategies, processes, technology, and budgets aligned to business objectives.

  • Partner with the VP of Demand & Customer Marketing to transform marketing execution and measurement in support of demand generation campaigns and ABM.

  • Partner with the VP of Corporate Marketing and VP of Solution Marketing to ensure that the website and other brand properties are best-in-class in terms of audience engagement, functionality, and compliance.

  • Lead annual and quarterly planning processes, including forecasting and marketing performance modeling.
    

• Process Optimization & Technology Enablement

  • Identify and implement automation, workflows, and systems optimizations to increase marketing efficiency.

  • Oversee and evolve the marketing technology stack (Salesforce, Marketo, 6sense, Drift, Mutiny, Metadata.io, CaliberMind, Tableau, Google Analytics, Asana), ensuring tools are well-integrated and adopted across teams.

  • Optimize campaign setup, lead management, and data flows to support multi-touch, account-based initiatives.

  • Lead process documentation and improvements in support of campaigns planning, tracking, execution, and optimization.
    

• Data, Analytics & Reporting

  • Own marketing KPIs, dashboards, and reporting processes to measure performance, enable data-driven decisions, and highlight marketing’s impact.

  • Manage a growing Data & Insights team responsible for campaign analytics, funnel reporting, and executive dashboards.

  • Proactively identify performance gaps and improvement opportunities and drive their implementation.

  • Partner with Revenue Operations to ensure data hygiene, consistency in pipeline attribution, forecasting models, and shared data governance.
    

• Cross-Functional Collaboration

  • Act as the primary bridge between marketing and key GTM teams—Sales, Finance, Revenue Operations, and Business Operations—to ensure alignment and joint accountability.

  • Represent marketing operations in planning sessions, QBRs, and cross-functional working groups.

  • Lead budget development and management process across all marketing teams.
    

• Team Leadership & Enablement

  • Manage and mentor a team of three managers and their direct reports.

  • Develop training, documentation, and enablement programs to improve marketing team adoption of processes and systems.

  • Champion a culture of operational excellence, accountability, and continuous improvement.
    

• Governance & Compliance

  • Define and enforce data governance policies across marketing systems to ensure data accuracy, compliance, and privacy.

  • Ensure operations and systems meet regulatory and internal compliance standards.
    

Key Competencies:

• Strategic Ops Leadership: Experience leading marketing ops in fast-paced B2B SaaS environments with a focus on growth,transformation and executive stakeholder alignment.

• ABM Expertise: Deep understanding of demand gen and ABM execution models; proven ability to support the shift from leads to accounts.

• Tech Stack Mastery: Skilled in marketing automation, CRM, campaign orchestration, attribution, and BI tools.

• Data-Driven Mindset: Strong ability to turn performance data into strategic insights and recommendations.

• Process-related skills: Extensive experience in designing, documenting, and refining marketing flows and processes.

• Change Management: Proven success leading cross-functional alignment, systems change, and process evolution.

• People Leadership: Ability to inspire, develop, and retain high-performing teams.
  

Education and Experience:

• Bachelor’s degree required; MBA or advanced degree preferred, or equivalent senior-level experience.

• 10+ years of experience in marketing operations, revenue operations, or GTM strategy roles.

• 5+ years in B2B SaaS with hands-on experience leading or co-leading ABM strategy support and transformation.

• Demonstrated success owning martech stack strategy and implementation.

• Deep experience with tools including Salesforce, Marketo, 6sense, Drift, Mutiny, CaliberMind, Tableau, Google Analytics, and Metadata.io.

• Experience building reporting frameworks and KPI dashboards in collaboration with RevOps and Finance.

Other Details:

• Location: North America, Remote (near an office preferred)

• Travel: Approximately 10–15%, primarily for team offsites, cross-functional planning, or industry events
  

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.