About Aidaly

At Aidaly, we believe family caregivers are the future of healthcare and the backbone of our economy. In-home care is the fastest-growing segment of healthcare, and Aidaly is pioneering a paradigm shift by activating the largest workforce in America to meet the needs of an aging population. We’re scaling rapidly across the U.S. Join us!

What You'll Do

• Social Media Strategy & Execution: Manage daily social media presence across Facebook, Instagram, LinkedIn, Twitter, and TikTok — growing engagement, reach, and impact.
• Content Creation: Write, design, and schedule bold, mission-aligned content — including posts, newsletters, blogs, and digital campaigns.
• Paid Advertising: Plan, execute, and optimize paid media campaigns; radio, print, and physical experiences.
• Email Marketing: Build and manage email marketing campaigns using platforms like Salesforce to nurture and activate caregiver audiences.
• Localized Marketing: Design and execute market-specific campaigns and community activations, collaborating with field teams to tailor outreach for new caregiver enrollments.
• Analytics and Optimization: Monitor KPIs across platforms (Google Analytics, Facebook Insights, Instagram Analytics), refine strategies based on performance data, and drive continuous improvement.
• Creative Collaboration: Work closely with design and product teams to produce visual and video content that resonates with underserved families and healthcare partners.
• Cross-Functional Marketing: Support event promotions, product launches, caregiver enrollment initiatives, and PR efforts — ensuring integrated messaging across channels.

Who You Are

• 4+ years of experience in consumer marketing, with strong focus on digital, social media, and localized marketing.
• Proven success leading multi-platform social media campaigns (organic + paid).
• Skilled with paid advertising platforms (Facebook Business Manager, LinkedIn Campaign Manager, etc.).
• Experienced with email marketing platforms (Mailchimp, HubSpot, or equivalent).
• Strong writing and storytelling ability: can amplify brand voice across multiple channels.
• Technically capable with design tools (Canva, Adobe Creative Suite) and basic video editing.
• Familiar with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics dashboards.
• Working knowledge of SEO, content marketing best practices, and basic CRO (conversion optimization) principles.
• Highly organized, deadline-driven, and able to manage multiple initiatives at once.
• Entrepreneurial, creative, and deeply mission-aligned. Must be passionate about empowering families and building movements.

If you're the type of person people naturally look to in times of chaos; calm under pressure, quick to action, and solution-focused - WE WANT YOU!

What We Offer

• Competitive salary + performance bonuses based on KPIs.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• 401K (starting Q3 2025)
• High-autonomy, high-impact role — true domain ownership.
• Quarterly off-sites, trainings, and team building experiences.
• Opportunity to build something transformative for millions of American families.